Customer: US based broadband Internet access service provider
Technology: eBusiness

Brief About Customer
The Customer is a US based telecommunications company that deals in providing broadband internet access service to home internet users and small and medium-sized businesses for connecting to the net. The broadband service being offered is ultra-fast, affordable and "always on" and is based on tested DSL technology.

Challenge faced by Customer
Conventionally, the customer sold its services through its old channel partners. However, off late it decided to expand its distribution channels making use of its channel partners' websites. The channel partner’s website used to receive order requests from the end-users, which needed to be fulfilled very quickly via the customer's internal systems.
Traditionally, the channel partners belonged to five different categories. The categories were based on their technological and user interface requirements. Our customer had to redesign the web-based storefront in order to sell DSL services to retail customers. From the user interface perspective, the solution had to feature the reusable design of a storefront that would be easy-to-use and enable the client to create multiple partner sites.

The Solution
The solution provided by Jinfotech involved designing and implementing the interface and connection to the internal systems, while Human resource, created the user interface design.
The new designed system simplified the entire order process while facilitating orders through provision of DSL-related information.
The XML-based application-programming interface (API) enables "flow-through DSL provisioning" between the company and its channels partners to create a seamless supply chain. Channel partners can quickly and easily add DSL to their product portfolio, a feature critical for scaling up business.
Through xLink Server API, the solution could talk to the customer's internal business systems. The middle tier included a Java Servlet that could talk to the xLink API, a Log Handler for analysis of end user logs and a template engine to serve dynamically generated pages.

The Benefits
The solution provided is modular in nature so that the customer can reuse most components in the future and add on to the new features in future. It also helps the customer's marketing team to sell the co-branding idea to channel partners, thereby increasing their business prospects.

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